Hung On You (...) was simultaneously the last fling of dandyism and the first intimation of Hippie, of strangenesses to come - wrote Nik Cohn in 1971.
The boutique was owned by Michael Rainey - a young designer, enterpreneur and self described dandy. He was a son of notorious society figure Marion Wrottesley. Before he opened Hung on You in December 1965, he was already well known in London for his eye-catching, yet elegant style and his marriage to aristocrat Jane Ormsby - Gore - a daughter of Lord Harlech. She was a contributing editor of Vogue and she became Rainey's buisness partner when Hung on You opened on 22 Cale Street.